DIVERSITY IN ADVERTISING

SEE HOW

Partnering With Brands

87%

The vast majority companies have specific goals supporting supplier diversity.

62%

Over half of those with supplier diversity initiatives find it difficult to find opportunities to recommend diverse suppliers.

54%

Identifying diverse suppliers that are right for the job prove to be a challenge for roughly half of those companies.

  • DIVERSITY & INCLUSION
    Inclusion is regarded as the highest level of commitment and leading reason for their Supplier Diversity Program.
  • COMMUNITY EMPOWERMENT
    Companies are recognizing the benefit from "looking local" for both the community and company.
  • STAFF & TRAINING
    Alongside identifying diverse suppliers & opportunities, the most challenging aspect has been allocating and effectively training staff for Supplier Diversity

Over half of the major brands classify their Supplier Diversity Program as well established and maturing.

ANA's "The Power Of Supplier Diversity" (May 2020)

Visibility to Opportunities

Through our integrated platform, you can track budgets, identify work and match the right suppliers for your business needs.

Find Diverse Suppliers

Identify diverse suppliers easier than ever with our Supplier Match. Results are generated using the most up to date industry data and shown in real time.

Track & Report Spending

Integrate data from all financial systems across your organization to seamlessly develop on-demand reports. Datalou's robust reporting capabilities support a wide range of reporting targets.

Empowering Agencies

We know that the key to successfully meeting your clients’ requirements and exceeding their expectations is discovering qualified industry suppliers. We are the only supplier diversity management system that has a database of more than 100,000 suppliers with specific skills and capabilities in advertising, marketing, communications and media.



More Than Just A Database

Decades of experience has told us that the industry needed a scalable, adaptable and comprehensive solution to serve as a repository for creative suppliers used in the advertising industry. Over the years to request to expand the supplier types and enhance the reporting capabilities lead us to where we are today. Datalou is a multitenant, web- enabled, permissions based, secure platform with over 100,000 creative, advertising and media suppliers.



Supplier Advocacy


Supplier advocacy provides tracking and reporting of your supplier engagement efforts enabling you to demonstrate good faith efforts. While spend reporting captures suppliers that were awarded work, many suppliers are met along the way. Supplier advocacy tracks where you met the supplier, when their capabilities were reviewed, and more.

THE SUPPLIER MANAGEMENT & REPORTING TOOL THAT CAN MANAGE ALL YOUR PROJECTS

Datalou is a comprehensive solution that's built from experience, and made for the future of supplier diversity management. Our powerful supplier database captures valuable vendor details for better searches, advocacy, and analytics.

Manage your internal procurement requirements and goals through agency and brand profiles for an unmatched, custom reports at your fingertips.


TRUSTED BY THE WORLD'S LEADING BRANDS

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